Listen, the world's a goddamn cheap trap. They feed you the same boring story every morning—the rent, the traffic, the boss's face—until you choke on it. You miss the whole show because you're blind. Thing is, the real juice, the infinite, stupidly colorful narratives, they're right there, stacked up next to the liquor store.
That's what this department does. Immersive Experiences. It's not about running away, hitting the escape hatch. That's for the weak. We're about enrichment: grabbing the damn world and pouring some color back onto it. Every machine—the AR, the digital garbage—wants to own you, stick you in a pathetic little silo. We recognize that. So we beat the tools until they serve the man. They stay subordinate.
The job is simple: drag the rest of the gang out of their self-pity, make them feel the pavement, and show them the truth hidden right here. Be present, or just stay home and be a corpse. Your choice.