Scenography, LARP, & Social Engineering
Listen, the world's a goddamn cheap trap. They feed you the same boring story every morning—the rent, the traffic, the boss's face—until you choke on it. You miss the whole show because you're blind. Thing is, the real juice, the infinite, stupidly colorful narratives, they're right there, stacked up next to the liquor store.
That's what this department does. Immersive Experiences. It's not about running away, hitting the escape hatch. That's for the weak. We're about enrichment: grabbing the damn world and pouring some color back onto it. Every machine—the AR, the digital garbage—wants to own you, stick you in a pathetic little silo. We recognize that. So we beat the tools until they serve the man. They stay subordinate.
The job is simple: drag the rest of the gang out of their self-pity, make them feel the pavement, and show them the truth hidden right here. Be present, or just stay home and be a corpse. Your choice.
The Great Innsmouth Run
Insp. A.H. Tuttle's Great Innsmouth Run. Most road trips are bland as hell. SLTCo. did not deal in bland. This project was a working example of how we compelled engagement: a 4-to-6 hour, invitational brawl across the spooky, Prohibition-era coastline of New England. We mixed digital architecture with real-world grit—the TaleBlazer app provided the map, but the secrets were physical. The whole point was to pursue the infinite, hidden narratives. Teams won by collecting Insanity Points—the deeper, darker truths that smashed the boring consensus. This was media used to enrich the daily world: a challenge that rewarded curiosity, demanded active participation, and pulled the discerning traveler right into the action.
Order of the Black Sphinx - "The Tide's Whispers"
This operation required a complex execution of layered immersion—situated somewhere between immersive theater and LARP—blending the physical and digital environments. The scenario utilized live actors, tangible props, and specialized digital content developed for the Hoverlay Augmented Reality (AR) application. This project showcased SLTCo.'s unique multimedia approach, proving that high-quality immersion is accessible to individuals and small-scale productions. The simulated artifact (which housed the tablet running the app) served as a direct demonstration: technology integrated into the real world to enhance the experience, rather than detract from or substitute it.
The Device
Photos courtesy of Jeffrey Andre